Even in this digital age, face-to-face networking – where you press the flesh (shake hands) with those you meet – still is key to building long-term business relationships. Events held by professional associations provide one entry into the world of business networking, and two key associations for communications professionals are the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC). We make a point not only to attend events held by our local chapters but also to make our presence felt at national and international … Continue reading
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